9 Weird But Effective Tricks to Rank Higher with App Store Keywords!
Are you looking to give your app’s search rankings a boost? Consider exploring these unconventional yet powerful techniques to optimize your app store keywords and stand out in the crowded market. From leveraging long-tail keywords to using intentional misspellings, we’ve got nine tricks that might just change your app’s fortune.
1. Leveraging Long-Tail Keywords
Long-tail keywords are often overlooked, but they can be a goldmine if used correctly. Unlike general keywords, long-tail keywords are more specific and less competitive. For example, instead of using ‘fitness app’, consider ‘fitness app for beginner runners’. This could lead you to a niche market with higher conversion rates.
2. Using Misspellings Intentionally
Believe it or not, intentional misspellings can work wonders for app store optimization. Think about common typos or phonetic spellings of popular keywords. Adding these variations can capture traffic from users who might not spell correctly. For instance, if ‘weather’ is a keyword, consider adding ‘wether’ or ‘wheather’ as well.
3. Seasonal and Trend-Based Keywords Usage
Hop on the trend train by incorporating seasonal and trend-based keywords. During holidays or significant events, people tend to search for related content. Keywords like ‘Christmas game’ or ‘Olympics tracker’ can bring in a seasonal surge of downloads. Monitoring trends and updating keywords accordingly can yield significant benefits.
4. The Power of Synonyms in Keywords
Never underestimate the power of synonyms. If your main keyword is popular, chances are it’s also competitive. Using synonyms can capture a wider audience. For instance, if your primary keyword is ‘food delivery’, consider synonyms like ‘meal delivery’ or ‘takeout services’.
5. Competitor Keyword Swapping
Spy on your competitors! Analyze the keywords your competition is using and target them selectively. Tools like Sensor Tower and App Annie can help you uncover these secrets. Focusing on competitor keywords allows you to tap into their user base and possibly divert some of their traffic to your app.
6. Continuous A/B Testing of Keywords
Experimentation is crucial. Continually test different keywords to see which ones perform the best. A/B testing isn’t just for UI changes; it’s equally important for keywords. Try swapping out keywords to monitor fluctuations in your app’s rankings and adapt accordingly.
7. Localizing Keywords for Different Markets
Language and culture play a significant role in keyword optimization. Localizing your keywords for different markets can exponentially expand your reach. For example, the keyword ‘taxi’ in the U.S. market could become ‘cab’ or ‘ride’ in different regions.
8. Analyzing User Review Keywords
Your user reviews are a gold mine for discovering effective keywords. Often, users describe what they love or hate about your app in a language they understand best. Extract commonly used terms from positive reviews and incorporate them into your keywords.
9. Integrating Keywords in Creative Assets
Don’t limit keywords to just text fields. Integrate them into your creative assets like app descriptions, screenshots, and even video trailers. Google Play and the App Store analyze text that appears in these assets, making it another avenue to optimize your app for better rankings.
Need Help? Overpass Apps is Here to Help!
If these tips feel overwhelming, don’t fret. Overpass Apps is here to help you navigate the complex world of app store optimization. Reach out to us, and we’ll make sure your app gets the attention it deserves!