Positioning Your Apps In The Marketplace
Our key skills lie in developing mobile apps for clients across the world, and we’re always working to ensure that we get better at what we do every day.
However, we know that even if we can build you the greatest app in the world, you won’t get full value from your investment without it getting noticed in the marketplace. If you are developing an app for internal organisational use, this doesn’t apply in the same way, but if you release your mobile application to the world markets, you must consider ASO.
ASO With Overpass
App Store Optimisation (or Optimization depending where you’re from!) is the practice of ensuring your app has visibility and traction within the app stores. With many different apps being added to the stores each day, you need to give yours the best possible chance in standing out above the rest.
What makes us qualified to offer this service? One word; experience.
Since we set out, we’ve been battling to get our own applications in front of the right audience in the app store, and have developed expertise in ticking the right boxes to ensure that this happens every time. By trial and error, together with continuous refinement, we have managed to get our apps downloaded over 1 million times. As well as creating the masterpiece that is your mobile app, we also want to assist in its lifetime success, and App Store Optimisation is key.
There are a number of basic considerations to remember when looking at ASO:
- Title
- Description
- Logo
- Category
- Video
- Screenshots
All of these aspects need to be addressed with ASO in mind, including the addition of appropriate keywords that reflect what your app actually does. Categorisation is key, with many having differing levels of competition and saturation. Imagery is also essential, including photos and videos of the app’s functionality and interface.
Furthermore, the description of your app must be written in the most compelling way possible, to ensure that if someone lands on yours, they will be convinced to close the deal with a download.
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Optimise Your App.
You can call us anytime, but you can also contact us by filling in our web form.
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Build Your App
Before considering ASO, if you’ve got an idea that you want to bring to fruition, please do give us a call on 02081 339 013. You will be under no obligation whatsoever, and even if you just want a bit of advice about your app plans, we’re happy to help.
Why Overpass?
Why should you consider using Overpass to build and optimise your app? Take a look at this short video, and hopefully we can convince you!