What’s in a name? When someone browses apps on iTune or Google Play, the first thing he/she would notice is the app name and its icon. The app store is not just a sea but an ocean of apps where only the ones with the strongest appeals survive. Choosing a marketable name is crucial. It determines whether someone will decide to download the app and if the app will rank higher than others.
So here are some pointers to consider when creating an app name:
- What’s your app’s purpose and target users?
First, identify the purpose of your app and the target users. This will help you decide the type of imagery you want to put on your app’s name and icon. Knowing your target user makes it easy to identify whether your app’s quality of entertainment or its level of usability matches your user’s satisfaction.
- Have you done your research?
Do a research and check Google on every permutation of your app name just to make sure it’s authentic and unique. It will be a hassle to recognise later on that your app name has been used and trademarked by others then get rejected or banned due to copyright issues.
- Is it clear and recognisable?
At one glance, your app’s name should clearly define its purpose. Just by looking at your app’s name and icon,users should recognise the literal purpose of the app, or else they will look for other apps that are easy to understand.
- What do you think works?
Learn your lesson from what’s already out there in the app store. What do you think works? You can use a simple convention of pairing the basic function of the app with a word that enhances it.
Just remember, a marketable app name sets the right tone, clearly conveys the purpose, and gives the best first impression. So give your best shot, that’s the only way you can predict and set the future of your own app!
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