• Skip to primary navigation
  • Skip to main content
  • Skip to footer

[email protected]

  • Facebook
  • Instagram
  • Twitter
  • YouTube
overpass apps

Overpass Apps

UK App Developers

  • Home
  • About Overpass
    • Projects
    • Eric’s Resources
  • Our Services
    • New Project Form
    • App Development
      • How it works
    • Consultancy
    • Viaduct
  • Blog
  • Contact Us
Viaduct

How To Ensure App Engagement And Retention

April 13, 2017 by Rowena Gabriel Leave a Comment

There is nothing more satisfying for an app developer but to know that his app is being used and enjoyed by many app users. Furthermore, it’s more fulfilling to know that the app got loyal users who keep the app on their device for long.

App engagement and retention pertains to how active users use the app and their loyalty in keeping it installed on their device. More than 10 sessions per month are good and ideal.

Here’s how you can ensure engagement and retention for your app:

  • Provide a seamless app experience

Providing a smooth app experience can increase user lifetime value and can reduce abandon rates. An app user wants an application without hassles.

 

  • Use Push Notifications

Push notifications remind users that they have your app installed and encourage app usage. Push notifications can be used to give app users reasons to use the app again by informing them about promotions and incentives.

 

  • Customize app experience

Customizing your app based on user’s preferences and profile can lead to continued use of the app. Irrelevant notifications can annoy app users and they might uninstall the app.

 

  • Give incentives

App users love incentives and special promos. The more you make your app users happy, the more they use the app and will keep the app installed.

 

  • Update apps and make sure it’s always functional

Update the app regularly. Fix bugs and add more features based on app users’ suggestions and feedback. Listening to what users have to say and improving the app can keep them interested and engaged.

 

The success of an app does not end with the acquisition. Engagement and retention are also important factors in converting app users into loyal customer which will ensure generation of more revenue for your app.

 

If you have insights about the article, please leave a comment below.

Please don’t forget to like us on Facebook, follow us on Twitter & Instagram,  and subscribe to our YouTube channel — A Minute Of Overpass.

Category iconOverpass blog

Subscribe to our newsletter

Get the latest posts delivered right to your inbox

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Got some questions?

Send us a message. We'll try to get back to you as soon as possible.

Contact us

Footer


Message us


Where we are

Wantage, Oxfordshire, United Kingdom (near Didcot)


Email us

[email protected]


Recent blog posts

  • Software Development: The Corporate and the Hungry
  • We all need to be Marketing
  • Why Coding Standards Are Important

Overpass Limited

We do custom Android, iPhone, and Windows app development. Need an app developed? Give us a call or drop us an email.We can talk all day about apps!

Build my app
See where we operate in the UK!
Check out some of the Industries We Serve
  • Facebook
  • Instagram
  • Twitter
  • YouTube

Privacy Policy. Copyright © 2021 Overpass LTD. All rights reserved.

We work all over, but our home base is in Wantage, Oxfordshire