Mobile app users usually complain about ads. This is a fact of life.
They find the ads annoying and ask for developers to remove them. I always thought it was a bad thing every time I see a complaint like that on our app reviews. But just like Eric has mentioned on his video last week “Are You Serving Enough Ads?”, it is healthy to have those complaints because that would determine if developers are serving enough ads on their apps, which means good revenue. While app users can grumble about ads, they also have the option to upgrade to a paid version to remove ads, and that would mean a win-win situation for both parties.
Developers need to choose what kind of ads to use to monetize an app. Below I have listed some of the common ads you can choose from and their descriptions.
Banners
Banners are currently the reliable choice of developers in mobile advertising because they are cost effective and easy to create. They are the small advertisements that appear at the bottom or top of the screen. Users don’t find them so annoying because they don’t interrupt with the app.
Interstitials
Interstitials consume the full screen and force users to click out or click through the ad. These ads have high conversion rates because they get the user’s attention, but users may think of uninstalling the app if they get too much annoyed.
Videos
Video ads are non-skippable videos that can interrupt user but they accept them, because in-app incentivized videos are mostly used which allow users to redeem currency or anything extra within the game/app. However, you need to use short and simple videos because viewers usually get most of the information in the first few seconds and tend to click out of a video in 10 seconds.
Native
Native ads look natural that they blend into an app so users won’t recognize that they are advertisements. The ads don’t annoy the users because they don’t interrupt with the user’s experience , but they are not easy to produce because native ads are platform-tailored.
Balance is also a key in advertising. Whatever type of ads you prefer to use for your app, you need to make sure that you’re serving enough but not too much that users will decide to uninstall the app. Take advantage of ads not just to earn money but to keep your app on the app store going and improving. We should be glad there are ads for mobile app monetization and I do agree with what a British historian and politician has stated:
“Nothing except the mint can make money without advertising.”
–Thomas Babington Macaulay
Sources:
http://www.brainyquote.com/quotes/keywords/advertising.html
https://en.wikipedia.org/wiki/Web_banner
https://en.wikipedia.org/wiki/Interstitial_webpage
https://en.wikipedia.org/wiki/Native_advertising
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