These bothered me a little bit. The screenshots below are feedback from an impressed app user who finds the game awesome and a hater who was frustrated that the app didn’t work on his device.
Please don’t get me wrong. We value app reviews, and in fact, in my article entitled “Yes, It Does Pay To Respond To Reviews” I wrote, “I honestly love reading reviews because that’s my only chance of knowing how our apps are doing from the user’s perspective.” We also believe that “We cannot just ignore reviewers because those reviews are shown publicly on app stores, and we can all agree that their feedback is the key to unveiling app improvement opportunities. ” and that’s from my article”App Reviewers And How To Deal With Them“.
What actually bothered me is the word “Publicity”. I suddenly asked myself “Are we doing too much publicity?” and “How much is enough?”. But wait, let’s define publicity first. PUBLICITY is the movement of information to the general public from the media to gain visibility or awareness of a product, service or company. Publicity can be done offline or online. Publicity is a marketing vehicle that can build credibility and brand awareness.
And so I responded to them that we understand how they felt about our way of publicity, but that’s a way for us to let people know that Overpass Apps exists. We all need publicity, right?
Well, then I realised that we are not doing anything wrong. In this world of competition, we just want to survive and achieve our goals. However, anyone who knows how much is enough publicity? Got any insight? Please leave a comment below.
Lastly, I just want people to remember this…
By the way, publicity is a 2-way communication. We will continue giving you information about Overpass apps, and we will appreciate your feedback, good or bad.
So please let us know your insights and don’t forget to leave a review!
If you have insights about the article, please leave a comment below.
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