A couple of times a year, YouTube invites people to an event and gather them to some of the big hubs and cities to learn more about how to better optimise channel and get more followers. Fortunately, because of the support from more than 2000 subscribers, Overpass owner Eric Wroolie was chosen and was invited to attend the YouTube Creators Event in London. You can watch his video “We all must be Marketers (even for apps) : A Minute of Overpass ” where he shared his experience in the event and more advice about app development.
YouTube is now the leading platform for video blogging and marketing, thus it’s really worthwhile to invest time and effort on this platform if you want to do marketing and reach more audience. But just like creating an app, video blogging also needs careful planning, good structure and consistency. So aside from a very good camera and great sound system, here are some helpful tips on how to get more subscribers on YouTube and be successful on video blogging.
Create an effective title and a good description
Catchy headlines just like in article writing are important in video blogging because it catches the viewer’s attention and will be tempted to hit that play button. You also need to optimise your video description to get your videos more discoverable on search engines. You’ll get a better chance of being viewed.
Quality, engaging and useful content is a requirement
People search for videos where they can get useful information, entertainment, and interaction. Once they find these things in a video, they will more likely subscribe to the channel. Who loves nonsense anyway?
Don’t forget to include your intro and outro
A 10-15 seconds intro can set the mood of your video. You can also use the intro to customise your video and brand it. But also, don’t forget your outro, this is where you can establish a consistent connection with the audience by asking them to regularly check your channel for more videos and post your call-to-action annotations which are very effective in catching viewers attention and convincing them to hit the subscribe button.
You might need to change your intro and outro from time to time. As Eric found, people started to get annoyed by hearing the same outro again and again. Some people prefer to watch several videos in a row (rather than one or two each day).
Keep your video in a right length
Videos that are too long might bore the viewers. So what’s the optimal length of the video? According to studies and based on the infographic from Buffer App, below are the ideal number of minutes.
Infographic Source: https://blog.bufferapp.com/optimal-length-social-media
Audience interaction is very important
You can interact with the audience by responding to their comments and suggestions. Making them feel that their feedback are very much important. They will soon subscribe to the channel since they will feel that they’re already part of the community. Viewers also love giveaways and video challenges. Making the interaction fun, challenging and rewarding can lead to getting loyal fans and more new subscribers.
Consistency is the key
Post consistently. If videos are posted regularly then it will soon become the viewer’s habit to always check your channel for new videos. A guaranteed consistent likes and views for you.
Consider collaborating with fellow YouTubers
Reach out to fellow YouTubers of the same field and ask for a chance to work together while targeting an audience with the same interests. It can help you find more new followers.
Cross-platform promotion strategy
Establish the presence on multiple platforms and upload content to all of your social media sites. Include the subscribe buttons on your blogs and keep on promoting where and when possible.
Getting more YouTube subscribers can be as difficult as getting yourself in front of the camera without racking your nerves, but as long as you keep on exploring and experimenting what works and what not then you’ll surely find your way to the top.