Amazon Offers $25 to Influencers for TikTok-Style Videos
Summary:
Amazon is looking to improve its “Inspire” shopping feed by offering influencers $25 per video. The company sent out emails to select influencers, asking them to create videos showcasing two or more Amazon products in the same category. However, some creators are mocking the low rate.
Key Points:
– Amazon is offering influencers $25 per video to promote their products on its “Inspire” shopping feed.
– Influencers received emails asking them to create videos featuring two or more Amazon products in the same category.
– Some creators are ridiculing the low rate, considering the potential reach of their content.
What this all means:
Amazon is seeking to enhance its “Inspire” shopping experience by engaging influencers through short TikTok-style videos. By offering compensation of $25 per video, the company hopes to encourage influencers to promote their products on the platform. However, this approach has received criticism from creators who believe the payment is too low for the potential reach of their content. It remains to be seen whether Amazon will adjust its payment scheme in response to the backlash.
What this means for App Developers:
This article serves as a reminder to app developers on the importance of fair compensation when collaborating with influencers. While influencers can be valuable for raising awareness and promoting apps, it is crucial to offer an appropriate payment based on the reach and influence of the creator. By valuing and compensating influencers fairly, app developers can build strong and mutually beneficial relationships, leading to increased visibility and downloads for their apps.
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Original Article: https://techcrunch.com/2023/08/18/amazon-offering-influencers-25-per-video-boost-shopping-feed-being-mocked-for-low-rate/