Apple announces updates to podcast creator tools
Subscription Analytics and expanded Delegated Delivery
- Apple has announced updates to its podcast creator tools
- One notable addition is the Subscription Analytics in Apple Podcasts Connect
- Subscription Analytics allows podcasters to track listener engagement with their shows
- Apple is expanding its Delegated Delivery offering for creators
- This feature allows creators to publish subscriber episodes from third-party platforms directly to Apple Podcasts
What this all means:
Apple is continuing to enhance its podcast creator tools with the introduction of Subscription Analytics and expanded Delegated Delivery. The addition of Subscription Analytics will provide podcasters with valuable insights into listener engagement, helping them better understand their audience. The expanded Delegated Delivery feature will make it easier for creators to publish their episodes from third-party platforms to Apple Podcasts, streamlining the workflow for content distribution. These updates demonstrate Apple’s commitment to supporting and improving the podcasting ecosystem.
What this means for App Developers:
While this announcement primarily focuses on podcast creators, it indirectly affects app developers who integrate podcast features within their apps. With the new Subscription Analytics, app developers can leverage this data to provide more personalized recommendations and insights to their users. Furthermore, the expanded Delegated Delivery feature can simplify the process of integrating Apple Podcasts into apps, offering a more seamless experience for users.
If you’re an app developer looking to integrate podcasts or need help with app development or marketing, Overpass Apps is here to assist you. Contact us for expert guidance and support.
Original Article: https://techcrunch.com/2023/08/21/apple-podcasts-gain-new-creator-tools-including-subscription-analytics-and-linkfire-integration/