TikTok Competitor Triller’s User Numbers Questioned
Summary:
The popular short-form video app, Triller, is planning to go public, but doubts have been raised about its self-reported user numbers. Triller claims to have had 550 million lifetime signups, but market intelligence firm Apptopia estimates that the app has only been downloaded 73.2 million times since its launch in 2015.
Key Points:
- Triller is preparing to go public, but its self-reported user numbers have been questioned.
- According to Triller’s S-1 filing, the app has had 550 million lifetime signups.
- However, market intelligence firm Apptopia estimates that Triller has only been downloaded 73.2 million times since its launch in 2015.
What this all means:
The discrepancy between Triller’s claimed user numbers and the estimated downloads by Apptopia raises concerns about the accuracy of Triller’s self-reported data. It suggests that Triller may have inflated its user numbers in order to attract investors and potentially boost its valuation for its upcoming IPO. App developers should be cautious when analyzing user numbers and conduct their own research to ensure accuracy.
What this means for App Developers:
App developers should be aware of the importance of accurate user data and metrics. It is essential to ensure that user numbers are reliable and not embellished to attract attention or investors. Third-party app intelligence platforms like Apptopia can provide valuable insights and help verify user numbers. It is crucial for developers to maintain transparency and honesty in reporting their app’s performance.
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Original Article: https://techcrunch.com/2023/08/21/trillers-s-1-filing-claims-550m-users-but-its-app-installs-fall-far-short-new-data-shows/